A Comparison of Two Advertisements Essay - 2102 Words

A Comparison of Two Advertisements I am going to compare two advertisements which I took from the magazine Marie Claire. Marie Claires target audience is young, sophisticated women, aged 18-30s. In the magazine, there is lots about fashion, beauty, relationships and general womens issues. I have chosen two different advertisements to compare. Both advertisements have very different, effective persuasive techniques which I am going to discuss. I am going to begin by describing the Always Ultra sanitary towels advertisement. This advertisement is aimed at a wide age range of woman, from early teens to even fifties. The advertisement is not aimed at a particular age group, instead it is†¦show more content†¦The Unique Selling Point for this advertisement is that these sanitary towels offer greater comfort with their cotton-like feeling. As you will see, all of these words are in a much larger font. This persuasive technique is very effective because the first thing the target audience notices when they look at the advertisement is the large text because it stands out most. Therefore it is important to make the most important pieces of information, such as the Unique Selling Point in a large font because these words will be read first. The Unique Selling Point is aimed at all women, proving that no matter how old you are, comfort is essential. At the top of the advertisement, a rhetorical question has been used. This is really effective because it makes it more personal to the reader and catches their attention asking them Do you know? This really makes the reader think about what the advertisement is asking them and encourages the reader to finish reading the rest of the advertisement, as they would be intrigued as to what it was asking them. The words Cotton-like feeling are repeated twice and Cotton begins with a capital letter to show that it is an important piece of information. The repetition is a very effective persuasiveShow MoreRelatedComparison of Two Advertisements1815 Words   |  8 PagesA Comparison of Two Advertisements The Oxford dictionary definition of ‘advertise’ is: â€Å"To promote (goods or services) publicly to increase sales.† But is it more than that? I think that the meaning of advertising is forever changing, as the consumer becomes more demanding and the producer becomes more ‘devious’ in the ways they promote the product they are trying to sell. Now, I believe that advertising means: trying to sell products to people whether or not they set out to buy them in the firstRead MoreA Comparison Of Two Advertisements890 Words   |  4 Pagesare exposed to on average over 5,000 advertisements a day. 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